Your site needs links, and you need to build them. But how do you know if you’re doing it right? This article will help you decide which link-building tactics are worth the time and effort they take and which aren’t, and will show you how to properly track the results of your campaigns so that you can see how effective they are. Using these techniques, your site will enjoy more natural growth, improved rankings in search engines, and higher conversion rates. Happy building!
New Keyword Research Strategy
If you’re unhappy with your current link-building ROI, it might be time to switch up your strategy. Keyword research is a great place to start. By targeting keywords that are relevant to your business and have a high search volume, you can attract more targeted traffic to your site. Plus, by monitoring your keyword rankings over time, you can gauge the success of your link-building campaigns and make necessary adjustments. Enterprise SEO optimization can help businesses optimize their content for better performance in organic search engine results pages (SERPs). And while there are many benefits to link-building, enterprise SEO ensures that a company’s content will show prominently in SERPs regardless of whether they have established links pointing to their website.
Content Creation Strategy
As with any digital marketing campaign, link-building efforts should start with a solid content strategy. By creating high-quality, targeted content, you’ll be more likely to attract links from authoritative websites. Plus, your content will act as link bait, enticing people to link to it even if they don’t know you exist. If the content is relevant and has long-term value, other website owners will want to include links to your site in their articles or posts on the same topic. That’s why link building for eCommerce is so important – without links, customers won’t find you online!
To ensure your link-building campaigns are paying off, you must have a clear promotional strategy. This means knowing your target audience and what kind of content they’re looking for. It also means having a plan for how you’ll promote your content once it’s published. You can’t just rely on people finding it on their own. These days there are so many distractions online that people won’t find your posts unless you actively share them with them. You can do this by using social media channels, commenting on related blogs and forums, or emailing influential bloggers about the topic of your post.
White Hat SEO Tactics
If you want your link-building campaigns to have a high ROI, you need to focus on white hat SEO tactics. That means building links the right way through high-quality content and relationships. Creating content people love and sharing it with bloggers in your niche is an excellent way to get quality backlinks for less effort. Find out who’s influential in your industry, reach out to them and offer to share their great content with your followers (with their permission). It’ll benefit both of you—they get more exposure for their awesome work while you build up more followers who might be interested in what they have to say too!
Black Hat SEO Tactics
There are many ways to build links, but not all are created equal. Some tactics, like link buying or link farms, can do more harm than good. These so-called black hat SEO tactics can get your site penalized by Google, which can tank your traffic and your business. Not only that, they’re really expensive too! On the other hand, white hat SEO strategies can help you rank higher in search engines while increasing leads and sales.
Data Collection Strategies
Any successful link-building campaign starts with good data. You need to know who your target audience is, what they’re interested in, and where they can be found online. Once you have this information, you can use the following strategies to collect more information about them:
- Surveys: Ask people what links they like the most or how many links are on their homepage. Surveys will also tell you how much time people spend on their computers daily and what kind of content interests them. The survey should only take a few minutes for each person that completes it. Make the questions fun, so respondents don’t feel like they’re being interrogated.
- Email lists: Contact businesses and see if they’ll let you add their email list to your database. Be sure to include a link in your pitch so that you’re not pitching cold. You can even send an email pitch with a survey attached, so you’re sure to get information from them.
These two strategies work great together because you might be able to use the survey results to sell more services.