In the online world, we often talk about links and how they affect our search engine rankings, but what do those links actually do? When it comes to link building, the question isn’t just how many links you have – it’s about where those links are coming from and what they say about your brand overall. When you’re conducting SEO link audit, you should look at your current links, identify opportunities to improve them, and incorporate those links into your content plan moving forward. 

Link building world

A link is a hyperlink that connects one web page to another. Search engines use links to crawl the web and to determine which pages are important. Link building is the process of acquiring links from other websites to your own. The more high quality links you have pointing to your site, the higher your ranking will be on search engine results pages. 

Links, Search Engine Optimization strategy and Google ranking

For ranking on Google for target keywords, content and backlinks are the top two factors. Next is RankBrain. Links in fact make up around 60% of the decision-making process. 65% of digital marketers state that link building is the hardest part of their strategy. That’s why it’s essential that you have a link building strategy as part of your overall marketing strategy. The first step is to do a comprehensive link audit. By monitoring your links, you can ensure that your site is receiving high-quality links from reputable sources. Additionally, a it can help you identify and remove any harmful or low-quality links that could be hurting your site’s ranking. 

Types of link

Links have their own characteristics, therefore some are more important than others (but only superficially). These features are called attributes and are primarily information for web robots to take them into account in the context of ranking. So, there are four main types:

  1. Dofollow – the most valuable links send a clear message to search engine robots that a given website is valuable and should be visited. This type of SEO has the most power, i.e. link juice.
  2. Nofollow – This attribute is only a suggestion for search engines not to include the marked link in their evaluation. In the context of link building, it allows you to maintain the balance and naturalness of link building, and also generates traffic on the website.
  3. Sponsored link – it is used only in the context of content that was obtained using paid methods.
  4. Ling ugc – these are user-generated links without our help. Posted on forums, comments, social media and blogs. They testify to the authenticity of the website and high trust in it.

Your goal: natural link profile

Your natural link profile is the overall diversity and quality of the links pointing to your website. A strong natural link profile is a key ranking factor for any website looking to rank high in search engine results pages. It would seem that our strategy should focus only on links with the dofollow attribute. Unfortunately, not everyone is aware of the fact that their oversaturation in the eyes of search engines looks unnatural. In extreme cases, it may even result in the imposition of a penalty. So let’s use all types of links to get full link building. The most important thing is that each page referring to your website is characterized by high quality content.

Anchor text

Anchor text is the visible, clickable text in a hyperlink. It’s important to care about anchor text because it tells search engines what the linked-to page is about. If you’re trying to rank for a certain keyword, you want your anchor text to include that keyword. That way, if someone searches for that term, your website will come up in the results. The more links you have with anchor text relevant to your content, the better off you’ll be.

Anchor has an impact on the appearance of the website and the user experience. For this reason, you should place it in the right places and watch the quantity so that the entire text is natural and does not discourage the reader. Anchored text must not be too general, otherwise it becomes unreadable. Adjust it to the substantive value of the content. Do not use the same anchor for different texts, this will lead to cannibalization of keywords and the quality of the page will decline.

What does link rating depend on?

  • Trust Flow of your website;
  • Popularity;
  • Thematic matches;
  • Locate the link;
  • Domains;
  • URL address;
  • Quality of subpages.

How can I get valuable backlinks? 

There are a few methods you can use to get valuable backlinks that will help boost your rankings. One is to create great content that other people will want to link to. This could be in the form of a blog post, infographic, or even just a helpful resource. You can also reach out to other websites and ask for links. Be sure to only ask for links from high-quality websites that are relevant to your own.  Another method is guest posting on someone else’s website. Find sites with an audience that would be interested in what you have to say, then write and submit articles related to their niche. Lastly, you should use social media platforms like Facebook, Twitter, Instagram and LinkedIn by sharing interesting articles or news about your industry on these networks. These posts will come with tags which make them easier for others to find when they search for similar information on these sites.

Last words

Link building and audits are essential for any website looking to rank higher in search engine results pages. By following the tips outlined in this blog post, you can give your website a boost in the SERPs. However, keep in mind that link building is an ongoing process, so don’t expect results overnight. Stay patient and consistent, and you’ll see your efforts pay off in the form of higher rankings and more traffic. Remember that you can always work with SEO agency Limerick for better results.

Main photo: Pixabay/pexels.com

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